Recent years have seen growing integration of content and brand across media platforms. Consumers are increasingly being engaged more and more and are given greater influence on the flow of media.

Find out more about cross media strategies in practice.

The following are a list of links to find out more about ‘Cultural Convergence’ and its effects on the film industry:

Convergence Culture
The MIT Convergence Culture Consortium that advises business on the changing effects of cultural and technological convergence.

Lance Weiler
An award-winning writer/director who has pioneered self-release and digital strategies in film distribution.

The Workbook Project
Set up by Lance Weiler, the project aims to be an information resource created and used by content creators.

Cross-media Entertainment
A blog exploring all things related to cross-media issues.

The Center for Digital Storytelling
A non-profit organisation that aims to help people use digital means to tell meaningful stories.

Truly Indie
Tips to get your film distributed outside the system. Find out how you can control your own marketing, publicity and advertising and get your film seen in theatres.

Media Rights
Tips on getting your film seen and promoting it to get a larger audience.