In January 2009, ‘Search For A Star’, a nationwide audition process, was launched to find talented newcomers to be part of Freestyle.

Run by Freestyle’s distributor, Revolver Entertainment, in partnership with social networking site Bebo and the NBA, casting sessions were held in London, Manchester and Birmingham. The aim: to gather a multi-cultural cast of young men and women with impressive freestyle basketball skills and a raw talent to play principle and supporting roles in the film.

Over 400 freestylers auditioned for a panel which included Kolton Lee (Freestyle director and ex-professional basketball player) and Kenrick “H20” Sandy (ace choreographer of Boy Blue Entertainment fame who has worked with the likes of Dizzee Rascal, Misteeq, Sugababes, Big Brovas and Fergie).